Importance of employer branding
In today's increasingly competitive labor market, a positive employer brand is of key importance. With a poor reputation, recruiting and retaining the best employees becomes demanding and expensive. For the advancement of your company, you need talented workers, and the best way to attract them is with the reputation of a good employer.
At FirstClass, we will analyze your current state and develop a customized long-term employer branding strategy and action plan. Our expertise will help you elevate your positive employer brand and attract top talent.
Collaboration objectives
Building an employer brand with a clear promise that is known and lived by all employees.
Establishing clear communication guidelines to build the company's brand reputation.
Buidling a positive culture within the company.
Creating employee awareness of what the brand stands for and assisting in brand strengthening.
Enhancing visibility and presence on digital channels.
Transforming employees into brand ambassadors.
Benefits of employer branding
Easier talent acquisition
More qualified job applications and increased recommendations from current employees to their network of acquaintances and friends.
Lower employee turnover
Employees who work in a good work environment and feel satisfied will be more motivated and productive, and they will not consider changing jobs.
Reduced costs in employee recruitment
A well-known company with a positive employer brand will be able to attract more quality applications with lower investment and without major campaigns.
Employees become company ambassadors
Employees will share their positive work experiences in the company with their friends and acquaintances, naturally becoming ambassadors for your company.
Employer branding improvement process
1. Review and analysis of the current state
- Conducting internal research and analysis
- Conducting external employer reputation research
- Measuring employee satisfaction (eNPS)
- Analyzing key HR strategies and company objectives
- Reviewing existing employer branding activities
2. Development of a long-term strategy and action plan
- Creating an Employer Value Proposition (EVP)
- Developing internal and external strategies to enhance the employer brand
- Preparing an activity plan across channels
3. Final analysis of employer brand improvement
- Presentation of EVP and employer branding improvement strategies
- Review after implemented activities
- Additional 1on1 consulting
Contact us
Please fill out the form below, and we will contact you soon to discuss how we can assist you in building your employer branding or positive employer brand for your company.